BBBS Brand Campaign Agency Readiness

This September, our network (BBBSA and local BBBS agencies) will collectively launch a new brand campaign focused on attracting alumni, volunteers, donors, and other stakeholders to our mission. It is a major component of the Relevance pillar of our 5-year strategic plan, A Bold Path to a Big Future. We are proud and excited about the more than a year and half collaboration across agencies to ready us all for this signifincant moment in our history.

As we get ready for this launch, we continue to listen to you and are eager to support your agency in taking advantage of potential opportunities during September and beyond. This readiness survey is intended to inform “localizing the campaign” and support the most important resources, tools, and actions to empower your team and stakeholders to local success. Like any nationwide effort, the campaign might look different based on your community, needs, and resources; however, this survey will better help us to curate right fit resources, reduce inefficiencies, and meet the diverse needs and strengths of our agencies.

Bigger Together!

The national brand campaign will build awareness of the BBBS brand and engage new audiences. What are the two most important ROI aspects, from the options below, for your participation in a networkwide campaign?

Drive more individuals donors and giving.

Attract new volunteers and Bigs to meet my specific agency needs.

To re-engage BBBS alumni (former Bigs and Littles) in my community.

Attract new internal stakeholders (board and employees) and external partners (corporate and community partners).

Please indicate your level of agreement with one of the following statements:

My agency is well-prepared to manage a large increase in volunteer applications during the fall campaign.

My agency is well-prepared to manage a steady increase in volunteer applications during the fall campaign.

My agency is well-prepared to maintain the current volume of volunteer applications during the fall campaign.

My agency is having a difficult time managing the current volume of volunteer applications during the fall campaign.

What are the biggest bottlenecks in your current enrollment process? Please select the top three.

Which of these areas would be most impacted if you had a two-month increase in volunteer applications of 25% - 100%? Please select up to three areas that would be most impacted.

Initial communications to new inquiries and scheduling interviews

Completing applications

Reference checks

Background checks

Completing interviews and assessments

Completing pre-match training / required orientation

Matching process

No capacity in match support to assign new matches

Other

Please Specify :

Which two statements below best characterizes how your agency seeks to increase and/or reorganize staff to accommodate for sustained increase in volunteer applications (e.g., Big Draft, during the back-to-school season, etc.)?

We hire additional staffing and support.

We redeploy staff and other tactics with existing structure (extend work hours, etc.).

We intentionally slow down the application process.

We stop taking applications.

Other

Please Specify :

What are some actions your agency will take in preparation for a potential increase in volunteer applications during the fall campaign (note: the campaign will occur during the back-to-school season)? Select all that apply.

Re-organize staff to meet enrollment needs

Hire temporary staff during influx period

Invest in technology tools to automate communications

Partner with another BBBS agency to centralize reference checks and/or interviews and/or other enrollment steps

No changes will be made

Other

Please Specify :

Does your agency have activities that prospective mentors can engage in while they are waiting to be matched? If yes, include what activities you provide / plan to provide.

What are the most valuable services that the national office can provide in helping you prepare and succeed for the campaign. Select your top 3.

Facilitation of peer-sharing/learning from other agencies (i.e. Host webinar(s)).

Provide turnkey campaign resources/assets that can be easily customized and used for local implementation.

Provide customizable templates and guides for localized resource development integration including - donor solicitation & stewardship, end of year giving, fundraising event integration.

Generating national media and partnerships that lift the brand for the entire network.

Offer a campaign training and coaching series (e.g. Using brand folder, office hours with experts, campaign 101 topical videos, etc.).

Other

Please Specify :

How can your peer agencies support you in your preparation for the fall campaign? Select all that apply.

Participate in peer-sharing forums (i.e. webinar(s)).

Sharing examples of how peer agencies are utilizing turnkey campaign resources/assets and deploying in local community.

Engaging and sharing ideas/best practices on Workplace by Facebook.

Offer office hours.

All of the above.

Other

Please Specify :

Does your agency currently conduct PAID adverstising campaigns for volunteer recruitment online or offline? If yes, are any funded outside “Google Grant funds?

Does your agency have an active sustainer program (monthly, quarterly donor model)? Or major gift program?

If Yes, does your agency receive more than 5% of your annual income from each today? (ENTER % OR ANNUAL AMOUNT)

If NO, what resources would support your agency with individual giving?

Does your agency have an active formal Alumni Program for Bigs/Littles? If YES, how many active members do you engage? (NUMBER) If NO, would you welcome the opportunity to engage Alumni who are identified through the campaign and are interested in re-engaging locally?

[Optional] Are there any creative aspects of your enrollment process that helps your agency to reduce processing times, manage increased number of inquiries, and/or increase conversion rates of interested volunteers? (e.g., provide coaching to an agency, host a webinar, create a toolkit)?

Please indicate your agency size.

SAA

SMAA

MLAA

LAA

Please indicate your agency’s primary service area. (Select all that apply)

Urban / metro

Suburban

Rural

How many employees at your agency are dedicated to recruitment and enrollment?

Please indicate your tenure within BBBS.

Less than 1 year

1 to 5 years

6 to 10 years

More than 10 years

BBBS Brand Campaign Agency Readiness

More Surveys